*

ライドシェア(Lyft)容認の際のニューヨーク市交通委員会委員長のテレビ発言

公開日: : 最終更新日:2016/11/25 配車アプリ

Lyftがニューヨークで認められた際のニューヨーク市交通員会委員長(女性)のCNBCのテレビ出演での発言がネットに出ていましたので、記録のため掲載しておきます。

http://www.cnbc.com/2014/07/29/lyfts-sacrifice-for-the-sake-of-its-nyc-launch.html

記事は以下の通りです。

With Lyft’s official launch in New York City this week, Uber may have a lot more to worry about.
What initially made Lyft a great competitor to the transport giant was the contrast in the two services’ respective models. Uber’s ride-sharing model is centered around professionally licensed drivers, which is what allowed it to thrive in the good graces of the NYC Taxi and Limousine Commission. (Lyft suffered delays because of its failure to comply with regulations.) Lyft’s traditional model allows anyone willing to submit to a background check to be a driver, sans the $5,000 up-front fee. This true peer-to-peer function is what makes Lyft so different from (and a major contender to) the Uber business. At least that’s what makes it different from Uber in every other city besides the Big Apple.
But on Friday evening, the popular ride-sharing service officially hit the streets in all five boroughs of New York City. The catch? Due to a legal controversy, Lyft no longer offers that true ride-sharing perk in the city, the one function that is fundamental to its traditional model and, arguably, what made it an attractive competitor to Uber in the first place. Lyft has, instead, agreed to only use TLC-licensed drivers.
So in striking a deal with the TLC for the sake of operating in New York City and gaining a potential 8 million users, Lyft cut out the one feature that distinguishes it from its fellow ride-sharing peers, particularly from Uber whose presence in New York City is primarily rivaled by the NYC taxi market. Lyft, however, has commented that the elimination of its sharing function is temporary until it can work with the TLC to resurrect its original model. When asked on “Squawk on the Street” whether Lyft could possibly revert to its ride-sharing model, NYC TLC CEO and Chair Meera Joshi responded any that company “could always come to [the TLC] with suggestions … and we are always open to new ideas.” But she added that the TLC will “maintain what we’ve maintained from the beginning—we can’t degrade our standards.”

The Lyft app is demonstrated on an Apple iPhone 5s.
The implications of Lyft’s sacrifice for the sake of its launch are twofold: one, Lyft is essentially an Uber equivalent and will compete as such, with city-licensed drivers and a new black car base. In other words, Lyft is now less like Lyft. The second is that the two ride-sharing services must now solely compete in a pricing war (and no longer on the facets of their operating models).
It all boils down to simple economics. Price cuts and incentives aside, demand for Uber’s services should, theoretically, decrease with the introduction of a new player in New York’s transportation market. Which is exactly why the company has been jumping at the chance to lure potential users by dramatically reducing fares and commissions, especially in cities in which Lyft is also present. Moves include slashing prices, offering Lyft drivers cash bonuses for switching over to Uber and, in some cases, reducing commissions by 20 percent for its UberX service (like it did preceding Lyft’s NYC launch).
And Lyft is no different. Shortly after its NYC “Lyft-off,” the ride-sharing platform offered 50 free rides to several very happy New Yorkers via email and Twitter.
One might argue that the demand for viable transportation alternatives, particularly in a city like New York, will always be there for these respective car-for-hire networks and will, thus, cause lower prices. On the other hand, it could also be argued the inverse is true, that the low prices are the factors causing the rise in demand for these ride-sharing services. Cutting prices may be a necessity not only to compete with a fellow ride-sharing competitor (like in the price battle between Lyft and Uber) but may also be crucial in retaining the overall demand for ride-sharing or car-for-hire services. Living in New York is accompanied with several benefits, one of which is an affordable and reliable public transit system. In short, if Uber keeps its prices too high, it not only risks losing customers to other ride-sharing platforms such as Lyft but to the broader transit market, including—but not limited to—NYC’s taxi base. But too low and Uber loses more than it takes in. The same is true for Lyft and any other ride-sharing company that enters the market.
The two services don’t seem to be in danger anytime soon. Uber has been valued as high as $17 billion after its previous round of funding during which it raised $1.2 billion. Lyft has been valued as high as $700 million. Lyft is present in more than 60 cities across the nation with Uber operating in more than 100 cities globally.
With a constant stream of funding, particularly for Uber, and attractive valuations as a result, the two transportation services can afford to cut prices in order to compete directly with one other. In some ways, they have to, especially in New York City where Lyft and Uber are now perfect substitutes. But the problem is in the long run. And here we circle back to simple economics. You can only cut prices so much. And you can only offset your losses with funding for so long.
—By CNBC’s Emily Caruthers.

なお、ニューヨーク以外のLyftを含めた解説は下記のとおりである。

Lyft was launched in the summer of 2012 by Logan Green and John Zimmer as a service of Zimride, a ridesharing company the two founded in 2007. Zimride focused on ridesharing for longer trips, often between cities, and linked drivers and passengers through the Facebook Connect application. Zimride eventually became the largest rideshare program in the United States (U.S.).
Lyft launched as an on-demand ridesharing network for shorter trips within cities. Similar to Zimride, the app connects drivers with cars to passengers that need rides. Drivers and passengers rate each other on a five-star scale after each ride, and the ratings establish the reputations of both drivers and passengers within the network.
Due to regulatory hurdles in New York City, the company eventually decided to significantly alter its business model to establish Lyft on the East Coast. Lyft’s launch in New York City occurred on the evening of July 25, 2014 and, in accordance with the Taxi and Limousine Commission (TLC) and the approval of the Manhattan Supreme Court, only drivers registered with the TLC were permitted to drive Lyft-branded vehicles in New York City. Instead of Lyft’s signature pink mustaches, Lyft drivers in New York City sported a smaller pink mustache on their dashboards, which eventually evolved into the “glowstache,” the company’s current icon on its cars.

BN-LG287_NYLYFT_P_20151113180343

関連記事

no image

ロンドンの観光ガイド付きレンタカー

ロンドンの観光ガイド付きレンタカーがネットに取り上げられていた。 運転手付きレンタカーの制度比較を

記事を読む

ロンドン配車アプリ調査報告①~初めに~きっかけとねらい

○空港での衝撃 3月8日ロンドンヒースロー空港に到着。最初から配車アプリ企業の実力を見せつけら

記事を読む

Google日本とBRIDJセミナー

1月28日Google日本の陣内裕樹氏に面談させてもらい、六本木ヒルズのオフィスを見せていただきまし

記事を読む

no image

Uber fights major crackdown in New York

CNNからの転用ですhttp://money.cnn.com/2015/07/20/news/com

記事を読む

ロンドン配車アプリ調査③ hailoの見学

    本社はサマセットハウスの一般オフィスの中にあり、IT

記事を読む

Directionality of the discussion about Uber and Airbnb in Japan

1 Appearance of the sharing economy theory 1)Shar

記事を読む

パリでUber反対デモ BBC報道

  パリでは、来年から内務大臣が、Uberによる自家用車を利用した有償運送を

記事を読む

乗合タクシー① 米国イスラエルで成功しているVIAについて 貸切と乗合の相対化の実現

基本認識 日本で乗合タクシーの実証実験が始まるようだが、既に全国で乗合タクシーは実施さ

記事を読む

ロンドン配車アプリ調査④ Addison Lee社における配車アプリ

Addison Lee社ではCOOのMS. Catherine Faiers氏から説明を頂いた。

記事を読む

中国における配車アプリの動向

今後の外国人旅行者の増大を考慮すると、中国における配車アプリの動向は日本も無視できない影響力をもつも

記事を読む

PAGE TOP ↑